If you own or operate a cultural or heritage site in the Région Pays de la Loire region, you can apply for funding to develop innovative tourism activities. This scheme supports projects that enhance visitor experiences. It offers grants of up to 40% of eligible expenses. The program is open until 31 December 2027, and you may also be eligible for a regional loan depending on your financial needs.
Objectives
This initiative aims to foster the creation and development of tourism activities at cultural and heritage sites in the Région Pays de la Loire region. By enhancing these sites, the program seeks to fully leverage their assets to attract and engage tourism clientele, thereby boosting local economies and preserving cultural heritage.
Eligible operations
The funding covers a variety of innovative projects, including:
- Creation of a new innovative cultural tourism product, a new heritage visit experience, and the appropriation of new uses and technologies.
- Significant improvements to facilities and equipment dedicated to public reception.
Grant amount
Grants cover 40% of eligible expenses for creating a new innovative cultural tourism product, a new heritage visit experience, and the appropriation of new uses and technologies. For significant improvements to facilities and equipment dedicated to public reception, grants cover 30% of eligible expenses. Depending on financial needs, a regional loan (under the Pays de la Loire AGIR Tourism scheme) may also be available.
Can I combine this funding with other regional loans?
Yes, depending on your financial needs, you may be eligible for a regional loan in addition to the grant. Check with Région Pays de la Loire for specific conditions.
What types of projects are eligible for funding?
Eligible projects include the creation of new cultural tourism products, significant improvements to visitor facilities, and initiatives focused on innovation, digital enhancements, and ecological sustainability.
Is my site eligible if it is only open during the summer?
No, your site must be open for at least 6 months per year, including during school holidays, to qualify for funding.
How long does it take to receive funding after applying?
The time it takes to receive funding after applying for the Cultural Tourism Innovation Call in Pays de la Loire can vary significantly depending on the specifics of your application. Generally, applicants can expect a processing period of several weeks to a few months. For a more precise estimate tailored to your project, it is advisable to reach out directly to Région Pays de la Loire.
What happens if my application is rejected?
You can request feedback from the evaluation committee and improve your application for resubmission in the next funding round.